Site icon Connectnigeria Articles

Unleashing The Power Of Purpose Through Mission And Vision Statements

Chidiogo Akaelu

Era Of Ecom

  The power that lies in a mission and vision statement is what many companies fail to realize till today. Some believe it’s just about creating a good quote for the organization, but those who truly understand the impact of these on the lives of their customers and their employees, are on the winning team.
Read more about Career
A mission and vision statement written with great intent and an embodiment of meaning serves as a motivating factor for employees to put in their best and stay committed to the organization. To customers, a mission and vision statement gives a brand a personal touch and makes it relatable. It serves as a hook that keeps drawing customers back to the brand. Brands that connect with customers go beyond supplying a product or service to showcasing a purpose that customers can stand with. Most people use mission statements interchangeably with vision statements, but they are not the same. Although they communicate an organization’s goal and purpose, they serve different purposes. A mission statement is a clear and powerful action-oriented statement that defines an organization’s purpose and objectives. This statement aims to provide sufficient information about what an organization stands for and why they exist. They are usually written in present tense explaining what the organization does for its employees, owners, and customers. Your mission statement is a guide to achieving your vision statement and can be flexible to evolve as the business grows and expands. On the other hand, a vision statement, just as the name implies, provides a clear direction for organizations to achieve their future aspirations. A vision statement is often regarded as timeless and stays the same even when the organization changes its strategy. It is what the organization wants to achieve. So, the question is, how do you develop a mission and vision statement that keeps employees motivated and reels in customers daily? Just relax and find out.

How To Develop A Mission Statement

It’s also best to put your best foot forward. In writing a mission statement, you have to find out what your organization is good at, what it stands for, and what differentiates it from other producers? People want to know what they stand to gain my patronizing you. In writing this, make sure you don’t undervalue or overvalue your brand. Now that you know the unique selling point of your organization, you can now expand it with measures of success. In other words, how do you intend to sell your unique selling proposition to customers? Fine-tune your words till you get the desired statement that expresses your ideas, purpose, and goals.
Sign up to the Connect Nigeria daily newsletter
For instance, if your unique Selling Point is, “Providing Customer Service 24/7”, then you can expand it by stating it as, “To be the number one beverage company supplying customers’ needs 24 Hours non-stop”.

Tips For Writing A Vision Statement

Since a vision statement is a projection of future aspiration, you need to first understand where your organization is headed and what it wants to achieve. What do you need to do to make more sales, to achieve expansion, to be a popular brand? State how that mission would bring value to people and the world at large. In writing a vision statement, you need to consider your company’s objectives, advantages, and scope. Why does your brand exist? How are you different from others? What should you do to achieve your objectives? Associate your mission with values that your organization has or should have. Does your vision project honesty, fairness, availability, teamwork, service, etc. State it. In writing a vision statement, you have to project a unique selling proposition that meets your customers’ needs. Talk about things you want to achieve to create a better life for your customers or employees. With this information, fuse your mission and values, and keep fine-tuning your words till you get a key inspiring piece for your employees and your customers. Featured Image Source: Era Of Ecom
Got a suggestion? Contact us: editor@connectnigeria.com
Exit mobile version