UBA Introduces Twitter Transaction Notification Service

    United Bank for Africa, UBA Plc, has introduced Twitter-based transaction alerts for customers on a new level. The bank announced that customers now have the option of receiving transaction alerts in their Twitter direct message inbox. The new UBA Twitter Notification Service will not however replace the current SMS alerts system put in place for all the bank’s customers, but will instead complement it for added convenience to all those who subscribe to the service. Rasheed Adegoke, UBA’s Director, Information Technology said, “Twitter is increasingly becoming a popular means of communication especially among the young adults. As a highly innovative bank, we are giving the Millennials who are increasingly banking with us an option to get transaction alerts on their preferred platform. “ Customers seeking to receive the Twitter-powered transaction alerts should visit the UBA Group website or the UBA Twitter page to register. On the Group’s website, customers will be asked to click on the Twitter notification service page, enter their account number and submit. By following all the other displayed instructions to log on into their personal account and enable access, it takes little effort for the customer to sign up. The alerts received will only be seen by the customer since it goes directly into their message box on Twitter. With the introduction of this service, UBA reinforces its growing presence and engagement on social media, having been acknowledged as one of Nigeria’s leading banks in the social media space. This is the first time any bank in Nigeria will offer customers a third option of receiving their transaction alerts via their Twitter handle.