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The Roadmap To Effective Digital Transformation In Business

Chidiogo Akaelu
  If you’re looking to implement a digital transformation strategy in your business or you’ve tried inculcating digital transformation strategies but failed to record success or create value, then this article is definitely for you.
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Digital transformation is an integration of modern technologies to boost change in an organization. This 21st-century era has brought a revolution changing the paradigm from traditional to digital. However, digital transformation is all-encompassing and doesn’t focus on just technological advancement. It also involves leaders strategizing on business operations to ensure business growth. The essence of digital transformation is to birth innovation, ensure customer satisfaction and lead businesses to achieve their goals. It is very important to understand that technologies do not change your business rather, you bring about the change by leveraging on technology. Digital transformation strategy refers to a well-detailed thought-out plan explaining an organization’s digital strategy and how it wants to reposition itself in the digital economy. Digital transformation is an opportunity to reshape an organization’s business strategy. The following tips could help you develop a digital transformation strategy: Before implementing a digital transformation in your business, you need to access the current position of your business. You need to ask yourself where your business stands now and the areas it needs digital transformation. In accessing your business, you need to find out growth potentials, key performance indicators (KPIs) as well as your business goals. After assessing your business, the next thing is to find out what competitors in your industry are doing. You need to know what digital transformation is going on in your industry, how your competitors are adapting to digital change etc.
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Your business transformation should not be going opposite your business goals, path, mission, and future rather it should align. According to Bernie Gracy, the chief digital officer of Agero, “Alignment is the most important step to a successful transformation, and it needs to be supported from the top-down”. In achieving digital transformation, you have to assemble a team of employees with the right skills and expertise needed to achieve your digital initiative. This is crucial as it helps you remain focused on working in line with your business goals. At this point, you’re to determine resources needed, method of result measurement, and draft your budget. Digital transformation requires finance so you need to be ready for it. If undertaking digital transformation is to tasking for you and your business, then you can seek out partners or experts who would help you through the process. These partners should be people who understand your business and complement your strength. You would experience struggles if your partners do not have the same vision as you or lack the skills, knowledge, and experience needed. Digital transformation is a process and you cannot get everything done, all at the same time. When all these are in progress, you also have to adopt a feedback platform that would ensure everyone is carried along and also help you understand areas of improvement. Through the feedback platform, employees and customers would be fully involved in the entire process. With all the factors above being considered, you can now begin to implement digital transformation in the area where your business needs it. Featured Image Source: SmartKarrot
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