Archives Tag: humanized brands
B2B and B2C are dead. Welcome, our new born B2H
April 19, 2022
It used to be that marketing was segmented into two categories; business-to-business (B2B) or business-to-consumer (B2C) in an effort to target the groups of people, who ultimately would consume a brand’s message.What it really did, however, was create an unnatural language for marketers to tell the stories of products to their buyers and partners. Businesses … Continue reading B2B and B2C are dead. Welcome, our new born B2H
By ebukaeze
