Archives Tag: customer revolution

BUSINESS

April 19, 2022

Zero Moment of Truth, or ZMOT, is a revolution in the way consumers search for information online and make decisions about brands. As consumers’ behaviour evolve, so must the ways in which brands engage them. In today’s always-connected, mobile-first world, how do you continue to win the Zero Moment of Truth? Eighty percent of success is … Continue reading The Zero Moment of Truth (ZMOT)

By ebukaeze