The Difference Between Branding and Marketing Explained in Simple Terms
If you run a business in Nigeria, especially if you’re a small business owner, you’ve probably heard people use “branding” and “marketing” as if they mean the same thing. Some say, “We need to do branding so people will buy.” Others say, “We need marketing to build our brand.” Read more about Business So, […]
Ads We Love: GTB’s African Pride
Africa has emerged and is still rising to do great and unexpected things; and every member of the ConnectNigeria team is proud to be African! That’s why we absolutely love this new ad by GTBank titled “African Pride”. It is an exciting new showcase of this great continent that focuses on the positives of Africa and […]
Business Profile: The Commuter
Today, with the rise of social networks and the easy access to the internet, it is now easier for you to access information from thousands of sources. Most of these sources claim to be ‘’the first’’ to bring the news. It doesn’t really matter who brought the news first these days, but whose story is […]