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Start With Why – A TED Talk by Simon Sinek

Ever wondered how the likes of Steve Jobs successfully converted the large majority into brand evangelists? Business and leadership expert, Simon Sinek explains in this insightful video the importance of marketing a company’s brand, products and services with the “why” behind its operations. According to him, this is the secret recipe behind inspiration of action by successful leaders. Watch the video here:   Visit this page to view the full lecture.
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