Social Media Marketing Tips: Top Social Media Marketing Trends Of 2021

Samuel Okoruwa

4 years ago

Due to a pandemic that impacted the way people interact with each other, several trends have emerged on social media in 2021. More importantly, technology has taken the centre stage on social media in a manner that has never been seen before.

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From live streams to Virtual Reality, here are the top trends to watch in 2021.

Instagram Stories Remains A Dominant Content Format

It’s no secret that Instagram stories have been the go-to content format for brands that want to reach a wider audience for some time now. This is because they are highly engaging and easy to consume than any other content formats. In 2021, Stories are not going anywhere anytime soon. Brands will, however, need to take a more deliberate approach in leveraging Instagram stories in their content strategy. To maximise their results, brands will increase their use of video content for Instagram stories since they tend to outperform photos.

Live Streams Will Increase In Popularity

Due to the COVID-19 pandemic, many businesses went digital to limit physical contact. Face-to-face meetings were moved to virtual platforms such as Zoom and the likes. Because people have become accustomed to being able to meet without having to leave their homes, live-streaming is a popular means of interacting in today’s world. There’s been an increase in the use of live streaming features on social media. In 2021, live streaming will continue to gain popularity among individuals and brands. And it should become a key part of your content strategy.

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Social Commerce Will Continue To Grow

These days, social media channels like Instagram, Facebook, and Twitter have made shopping more seamless than before. People value the experience of being able to log in on social media and order for whatever they want and receive the items without facing any hurdles. The social media channels have also be enhanced with tools and features that support the shopping experience. For instance, Instagram lets you add product tags and enables easy checkouts without having to leave the platform. Consider setting up a buy button on your social media channels to increase the likelihood of customers purchasing your products. Virtual Reality On Social Media Will Become More Popular

In addition to live streams and stay-at-home orders, virtual reality will become another popular means of interacting virtually on social media. Virtual reality is a powerful way to connect with others because it gives you a sense of being together even though you may be countries apart from each other. Facebook has already launched its VR platform, Oculus VR, to beta-test a VR experience that will enable people to interact, connect with others, and play games. Featured Image Source; Econsultant

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