Shobanjo Tasks Advertising Industry to Think Global

Mr. Biodun Shobanjo, Chairman, Troyka Holdings, has charged his colleagues in the advertising industry to take on the mindset that Nigeria can be represented in the profession at the global stage. Shobanjo gave the advice as he was honoured with the Advertising Man of All Time Award by the Sun Newspaper last week. He noted that the advertising industry had become global, hence there is no limit to the markets in which companies can participate. “Permit me also to use this opportunity to charge our successors to keep the flag flying. The industry has become more intriguing as competition is no more limited to any small geographical sphere, called countries,” he said. “The globe is one stage now and everyone aspiring for success must have his/her sight set on conquering the world. I charge my colleagues in the advertising profession to take on this mindset so that Nigeria can be ably represented in the profession at global stage. It requires passion and diligence. I have encountered much skill. Please spice it up with passion and commitment so that Nigeria can earn her deserved place in advertising in the comity of nations,” he said. Shobanjo acknowledged the support of his professional colleagues and rivals for his success in the industry noting that his feats wouldn’t have been possible without them. “The globe is one stage now and everyone aspiring for success must have his/her sight set on conquering the world.”