Samsung will be holding its Smart Africa exhibition in Lagos, November 2, to showcase its innovative products and technologies. According to Samsung, the exhibition will assist with rewarding and inspiring consumers in communities they operate around Africa.
At a press conference to announce the exhibition, Managing Director, Samsung Electronics West Africa, Mr. Brovo Kim, said it would also provide first-hand exposure to the latest innovation in all of its product categories, including audio-visual and home appliances, mobile phones, digital cameras and IT solutions that are built for Africa and promote a smarter way of living.
He also said, “In our more than ten years of doing business in Nigeria, we have seen the country’s rapid evolution to a technology-savvy market that is heavily reliant on same to drive everyday life. We are happy that Nigerians have given us the opportunity to play a major role in this evolution.”
He added, “Today, the Samsung brand has a huge percentage of the consumer electronics and digital media market in Nigeria and indeed the whole of Africa. This is a testament to our understanding of the unique needs of the African market and Africa as a whole. We are very proud to open up our brand to consumer engagement and to support our communities with the Samsung Smart Africa Tour. This is our way of showing our appreciation to our loyal customers.”
