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Read This Before Building Your Content Strategy

State of Digital Publishing

  Using social media as a tool in business requires that you have a strategy. If you have to churn out content, you need to be able to tell what your audience needs, the format they will most resonate with, and the action you want them to take.
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Trying to consider all of these with every content one after the other can be nerve-wracking and time-consuming. To be on top of things, you need a strategy that covers all parts of your content in bulk. This will inform your delivery process and build a connection with your community. Reasons Why You Need A Strategy Building a strategy is not something very complex; it is like a series of plans you make in your content, but how do you get started? For instance – You have a fashion business that deals with female ready-to-wear outfits. Awareness stage content can involve talking about female fashion and colours. During the interest stage, you can make fashion tutorials on places to wear your outfits too. During the Decision phase, show social proof – people wearing those outfits, testimonials, and reviews, etc. This funnel helps you section your content ideas and lets you know how to space them.
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When you gain new followers or subscribers from a brand partnership or a shout-out, it could mean that you need to create more Awareness and Interest content so people can tell what you do. Your goals might be – attracting a new audience, more sales, increased leads, increased sign-ups, more engagements etc. Whatever goals you have will inform the kind of content you create. You are able to stay focused and remain in sync with others in your niche. Sticking with our fashion brand, for instance, content pillars may include; colour combinations, fashion tutorials, etc. Batch create your content from the calendar and post. Space your content but also stay consistent to be able to measure results. There you go. You can use your strategy as many times as you want as long as it is relevant to your business because it sure keeps you relevant in business. Featured Image Source: State of Digital Publishing
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