Palm Wine 2.0

Staff Writer

10 years ago

While shopping in a supermarket recently, I came across this amazing new product and couldn’t wait to tell you all about it. I was delighted to find an old favourite in Nigeria that is now being packaged and exported to Europe and America.

Introducing Palmi, a recently launched drink that’s set to take over the market. Described as nature’s sparkling palm drink, it can be found on the shelves of selected supermarkets both at home and abroad.

What’s so interesting about this product is the ingenuity behind its creation. Palm wine’s been served in gourds, kegs and recycled bottles for decades. This strong drink has been passed down from generation to generation, being a favourite of even our forefathers. To see it in a can is remarkable, with packaging similar to modern-day soft drinks like Fanta and Coca-Cola.

Products like these remind us that the best business ideas simply involve the repackaging or modernizing of something already in existence. Take what’s old, make it new and sell it to make profit!

Have you seen anything that delighted you recently? A new business, restaurant, product or service that has left you saying, “wow”? An old idea made new or even a new idea? If so, do let us know. Drop us a line editor (at)connectnigeria.com or tweet at us @connectnigeria