Over Three Thousand Models Attend 2013 Music Meets Runway Casting

The 2013 model casting for the premier music and fashion show, Music Meets Runway (MMR) saw a huge turnout of over three thousand young aspiring female and male models. The event was held in the Expo Hall at the Eko Hotel and Suites, Victoria Island, Lagos. This is the latest in a series of campaigns lined up for the third edition of the Music Meets Runway, which has been tagged, ‘The Icons Edition’. Miss. Nkem Okorafor, the current “Face of MMR 2012”, who was in attendance noted that “whoever emerges the winner will have the course of her life changed forever.” This year’s winner will go on to become the new “Face of MMR” for a year and will also participate in an international fashion week in 2014. Okorafor said, “being the Face of MMR has really opened lots of doors for me, it took me four years to be where I am today. The upcoming models now look to me as a role model, which feels good. I was recently cast as the lead model “The Golden Girl” in this year’s campaign shoot and video, later this year I will be travelling to participate in the Mercedes Benz Fashion Week. I have mixed feelings on passing the crown as the year has gone so fast, but I’m happy that I’ve laid a good legacy for my successor, I will be delighted to see who will emerge the winner as the Face of MMR 2013 and carry on where I left off in promoting the MMR brand.” MMR is the premier music and fashion show that serves as meeting point between music and fashion. The show launched in 2011 with ten musicians and ten fashion designers. It was at the show star musician, Davido, performed publicly for the first time.  In 2012, Kokomaster, D’banj, and international model, Millen Magese co-hosted the show while acts like Burna Boy, Efya, May D, Wizkid, Iyanya, Naeto C, Ajebutter 22 and others gave buzz-worthy performances. Renowned fashion designer, Lanre Da Silva led ten other upwardly mobile fashion designers on the runway. The show, over the years, has garnered following and popularity that far surpassed the fact that it has only held for two year. The organisers promised an ‘iconic’ show later in the year.  

Michael Abimboye is a publicist and freelance entertainment journalist. He enjoys soccer and hanging out with friends. Follow him on @mmakesense