Nigeria Said to be World’s 2nd Largest Market for Unilever

    Unilever Nigeria Plc has reported that Nigeria is its second largest market in the world. Putatively at least 28 million Nigerians use its Close-Up brand. At the launch of the new Close-Up variant, ‘Close-Up Naija Herbal Gel’, Category Manager, Oral Care, Unilever Nigeria, Oiza Gyang, noted that Nigeria is the largest market for its products in the world, after Brazil. “It is imperative that the company is doing everything possible to deliver the best to the Nigerian market,” stated Gyang. She also said that “Nigeria is important to all of our products, that is why we are developing brands that suit the Nigerian market…if we win in Nigeria, we actually win globally, so that is why if Unilever Nigeria sneezes, the whole Unilever quivers.” Also speaking, Brand Building Director, Unilever Nigeria, Mr. David Okeme, said that the primary goal of the Naija Herbal gel toothpaste is to encourage young Nigerians get close naturally, the Naija way. He stated that Nigerians are known to be energetic, resilient, creative, and differentiated in their style therefore “Close-Up creates a mix that is not only unique to Nigeria but is an embodiment of the Nigerian spirit.” Also speaking at the event, Close-Up Brand Manager, Tolu Dima–Okojie, said “Close Up is committed to improving the oral health hygiene of Nigerians and the new Close-Up Naija Herbal Gel toothpaste, is another way of showing this. The new brand is a blend of Aloe Vera, which serves as an anti-bacterial agent, Mint leaf extract which gives fresh breath and Lemon extract for white teeth,” he said.