Social media management is a very popular field in the Nigerian tech industry. It involves creating catchy content and strategy and marketing brands and personalities on popular social media platforms like Facebook, YouTube, Instagram and Twitter. The tasks involved in managing several social media platforms can be very exhausting for a manager, for this reason, many specialists lookout for convenient tools that can help speed up the process of engaging the online public. Fortunately, the tech space is flooded with numerous apps and integrations that can help newbie managers set out to work easily. This may beg the question from Marketers: What is the best tool for my area of expertise? What is integration can give me the best results with the littlest cost?
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To answer these questions, here are the best tools Nigerian Marketers can adopt in 2021
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Hootsuite
Hootsuite is a household app widely recognized by Nigerian Marketers today. It is known as a social media scheduling tool that helps you manage all social networks easily. Social media managers can monitor the mentions brand and respond to them almost instantly. Marketers can also measure the number of streams from multiple social media networks and post updates or reply directly. Hootsuite is a great time-saving app as it has a content scheduling feature that allows specialists to post multiple updates for times later all at once.
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Mention
Mention is a website and social media monitoring software with integrations that enable listen to their audience and engage them quickly and efficiently. Tracking a competitor or industrial actions, social media managers are allowed to compare and analyze online conversations. The knowledge of user demands allows managers to create content based on important social and web insights.
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Buffer
Buffer is owned by a European remote company called Buffer Inc. This has provided the application with wide credibility as the best app for remote social media managers. Buffer performs the same functions as Hootsuite with a focus on solely remote workers. However, both rivals are different by user experience and price packages.
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Tailwind
Tailwind is very relevant to the image and audiovisual contents making it a complete Pinterest and Instagram marketing toolkit for bloggers, eCommerce and other businesses of all sizes. Social media managers can schedule posts at their time of convenience, create interesting pins faster, discover content, monitor conversations, optimize reach and measure results all at once using a single tool.
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Bitly
Bit.ly is popularly seen as a URL shortener, however, it can be much more. The software allows managers to track and analyze user insights for one post using one source, instead of having to spend lots of time collating click-throughs from different portals.
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BuzzSumo
The tech world is very volatile and subject to change, this implies that social media tools are also constantly evolving, with new apps and integrations launched almost daily to ease up social marketing efforts. Social media managers should not be overwhelmed with the number of tools available; not all are relevant. Identify the tool with functionality that match a brand’s performance requirement. A tool’s relevance also depends on the brand or business goals and target audience.
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