LinkedIn is the world’s largest professional network on the internet. You can use LinkedIn to find the right job or internship, connect and enhance professional relationships, and learn the skills you need to succeed in your career. You can access LinkedIn from a desktop, LinkedIn mobile app, mobile web experience, or the LinkedIn Lite Android mobile app.Read more about Social MediaA complete LinkedIn profile can help you connect with opportunities by showcasing your extraordinary professional story through experience, skills, and education.You can also use LinkedIn to organize offline events, join groups, write articles, post photos and videos, and more.
Who can be on Linkedln?
LinkedIn is a platform for anyone who is looking to advance their career. This can include people from various professional backgrounds, such as small business owners, students, and job seekers. LinkedIn members can use LinkedIn to tap into a network of professionals, companies, and groups within and beyond their industry.
How to Optimize LinkedIn
Choose A Good Profile Photo
Photos have a way of expressing who we are. Choose a strong, clear, and smart picture to use on your profile. A picture that shows your professionalism and commands absolute trust in what you offer. Sign up for the Connect Nigeria daily newsletterIt is recommended that you make your picture visible to the public or Linkedln users to enable easy access to your profile by search engines.
Utilize Your Background Photo
Since your profile photo is a professional photo of you, it is important to utilize your background photo to express your work or passion. Your background photo should speak more of your career or the services you have to offer and draw the attention of others.
Fill Out Your Work Experience
LinkedIn optimization is not limited to filling out work experiences but it is important too. How in-depth you want to go with each work experience is up to you, but focus on some of your main achievements. LinkedIn optimization might not be limited to work experiences only but it also matters as some organizations or individuals need workers with longer work experience to attain a high productivity level.
Don’t add every previous job, if you have a long work history.
Focus on the best achievements related to your career.
Include Your Skills, Academic Certifications And Qualifications
LinkedIn is a professional network that provides and helps get job opportunities. Your level of certification and qualifications will help connect you to individuals or organizations who seek the skills and qualifications you possess. This way, you are able to define your worth and get jobs or projects which befit your educational status/qualifications.
Be Active
One key to Linkedln optimization is being active. Writing and sharing insights on your work, and things you have experienced and learned. Your writeups must be value-filled. To optimize your Linkedln, you need not write or compile junk but write value-adding and life/career changing articles. Engaging in others’ content by liking, commenting and sharing is one key to optimizing Linkedln. This is how you boost credibility and reach a larger audience. Featured Image Source: OnrecGot a suggestion? Contact us: editor@connectnigeria.com
