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Ideas for Nigerian Founders Targeting the Diaspora

Emmanuel Nnaemeka
Diaspora

Zach Mercurio

  Nigerians in the diaspora, or the community of Nigerians living outside of their home country, represent a significant, growing population. According to the World Bank, there were an estimated 2 million Nigerian migrants living abroad as of 2015. This number has likely increased in the intervening years, as migration from Nigeria continues to grow. For example, surveys conducted between 2019 and 2021 showed that 2,000,000 Nigerians are living in the United States, while in the United Kingdom, there are 215,000 Nigerians, 111,465 in Canada, 106,069 in Italy, 100,000 in Germany, 90,000 – 100,000 in Brazil, and so on.
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Data on Nigerians in the diaspora is critical for understanding this important demographic group, their experiences, and their contributions to both their home country and host countries. However, collecting accurate and comprehensive data on diaspora populations can be challenging, and information on Nigerians in the diaspora is limited. Nevertheless, they represent huge market opportunities for Nigerian-based startups. Despite these limitations, some key findings have emerged. A large number of Nigerians in the diaspora are highly educated, with a significant proportion holding degrees in fields such as medicine, engineering, and information technology. This is especially true for Nigerian migrants in the United States and the United Kingdom, where many hold highly skilled jobs. In addition to their education and skills, Nigerians in the diaspora are also known for their strong sense of community and their commitment to giving back to their home country. Many participate in remittances, sending money back to their families and communities in Nigeria, which can play a significant role in the country’s economy. Starting a business can be a great way for Nigerian-based founders to tap into the market of Nigerians living abroad, also known as the Nigerian diaspora. As noted earlier, this diaspora is a highly educated, skilled, and financially successful group that is looking for ways to connect with their home country and make a positive impact. Here are 10 startup ideas for Nigerian-based founders looking to serve the Nigerian diaspora: A platform that provides a simple, fast, and secure way for Nigerians abroad to send money back to their loved ones in Nigeria. The platform could also offer low fees, competitive exchange rates, and the option to send money directly to a bank account or mobile wallet.   A platform that connects the Nigerian diaspora with events, activities, and communities in Nigeria. This could include virtual events, online classes, and webinars, all designed to help the diaspora stay connected with their home country and culture.
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 A platform that allows Nigerians abroad to easily purchase authentic Nigerian products, such as food, clothing, and crafts. The platform could also feature small businesses in Nigeria and provide a way for them to reach a wider market. A platform that offers virtual tours and travel services for Nigerians abroad looking to explore their home country. The platform could also provide information about local attractions, cultural experiences, and travel tips, helping to make travel to Nigeria easier and more accessible. A platform that connects Nigerians abroad with medical professionals in Nigeria. The platform could provide virtual consultations, medical advice, and even remote diagnostic services, making it easier for the diaspora to access quality healthcare from their home country. A platform that offers online courses, tutorials, and training programs for Nigerians abroad looking to develop new skills and improve their education. The platform could also provide resources for students preparing for exams, such as university entrance exams, and connect them with mentors and tutors in Nigeria. A platform that connects Nigerian professionals abroad with each other, providing a space for networking, collaboration, and mentorship. The platform could also offer resources and support for career development, such as job postings and career advice.  A platform that provides virtual real estate services for Nigerians abroad looking to invest in property in Nigeria. The platform could offer information about real estate trends, property listings, and real estate investment opportunities, making it easier for the diaspora to make informed decisions about their investments. A platform that features Nigerian fashion and beauty brands, allowing Nigerians abroad to easily shop for these products online. The platform could also provide resources and support for small businesses in Nigeria, helping to grow and promote the country’s fashion and beauty industry.
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A platform that provides virtual coworking spaces for Nigerians abroad who are freelancers, entrepreneurs, or remote workers. The platform could offer a variety of services, including virtual meeting rooms, shared workspaces, and networking opportunities, making it easier for the diaspora to work and collaborate with others in Nigeria.

Closing Thought

These are just a few of the many startup ideas that Nigerian-based founders can create to serve the Nigerian diaspora. By leveraging technology and the growing demand for virtual services, these businesses have the potential to make a significant impact and provide valuable services to the diaspora community. Featured Image Source: Zach Mercurio
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