We have watched and witnessed how
social media has risen to become a significant and powerful communication tool in the past three decades. It has become part of our everyday lifestyle. The average person uses social media to receive news updates, send and receive information, share opinions, and ultimately engage in online business transactions.
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Large corporations and major brands are not the only ones benefitting from the online marketing opportunities that social media offers. Users with social media accounts can also create awareness, establish their clientele, market their goods and services, and earn money.
Surely, it is much easier when you have a large following on any of your social media accounts and if you identify as a social media influencer. But, then, again, even a few followers can be enough. All you have to do is:
- Create an appealing profile for your target clients on any of the social media platforms.
- Post continually in order to make your account look credible. You should post appropriate content which is beneficial to your clients/followers.
- Be sure to follow the ever-changing trends in your area and stay informed.
- Be passionate about the industry that you belong to. If you are into fashion, or health and fitness, or whatever it might be, it should be profitable.
Here are the ways you could make money in Nigeria by posting online:
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Go Into Affiliate Marketing
Affiliate marketers generate awareness for a partner brand and at the same time, assist in making sales for the brand. They get a commission each time a client who has been convinced by them gets to purchase a product on the vendor’s site. This can be done after the affiliate marketer has posted the trackable link or promo code that the partner brand had given them. This social media marketing strategy has recently become popular with lots of affiliate marketers coming to the aids of major brands and companies.
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As an affiliate marketer, you have to make genuine reviews on the products or simply make a post on your honest opinion of the product and share it on your social media accounts. The goal is to make your audience trust you and convince them that the product is good for them. You start earning money when you sign up for an affiliate program. Affiliate programs in Nigeria include but are not limited to the following: Jumia Affiliate Program, Konga Affiliate Program, and Amazon Affiliate Program.
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Share Your Knowledge And Get Paid
YouTube becomes a source of income when it comes to this. If you are particularly gifted with a skill, or you have specialized knowledge or service that you can sell, you can make content on YouTube and monetize the video to earn money based on the view count, likes, and channel subscriptions.
You can also use the YouTube Partner Program, where you allow ads to show before your videos and get paid based on the number of times the ads get viewed.
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Be A Social Media Manager
Large companies and retail brands use social media to get across to their clients. Even prominent figures and celebrities use social media to connect with their fans. Due to the large number of messages and engagements these companies and celebrities have on a daily basis, they get overwhelmed with managing their accounts. So, they hire skilled people to handle those accounts for them. These skilled people are called social media managers.
A social media manager can also help startup companies run their advertising campaigns. To become one, you have to follow social media trends and understand their importance in online marketing. You also need to have good writing skills and a fitting resume and work experience.
Featured Image Source: Neil Patel
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