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Guide To Running Facebook Ads For Small Businesses

Chidiogo Akaelu
  The Facebook ad is one measure through which a business can grow to a large scale and be brought into the limelight as it drives in massive visibility within a short period of time. 
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One unique feature that stands out for Facebook ads is reaching your target audience. Your audience can be classified based on their interests, behaviours, demographics, age ranges, connections, locations, language or even your competitor’s clients.  For instance, looking at a business whose products and services centre on female health care, the category of people they are concerned with and should patronise them should be ladies who can take care of themselves and are willing to, young women with one health problem or another and women who stay around the geographical location where the business is situated, when such a business places a Facebook ad properly, majority of those who’ll see it is the categories of people concerned.  There are those whose area of expertise is running Facebook ads. They’ll carry out a super excellent job when the task of running a Facebook ad is assigned to them, but as a small business owner, you might not be able to afford their charges. Creating a Facebook ad isn’t just making a post on your Facebook page and clicking on the boost option, it’s way beyond that. Below is a guide to running Facebook ads that converts. On getting to this section you’ll choose the type of Facebook ad you want to run. There are various types of Facebook ads ranging from dynamic collections to images to slide shows, to carousels. You select which would attract your target audience the most. Facebook presents you with various options for the aim behind your ad, whether to create awareness for your brand, whether to generate leads, boost your business page and lots more.  Choose out of the various options the intent behind your ad.
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As stated earlier, Facebook ads present your business to your target audience, so you choose who they are. Ensure your audience is well defined; their gender, their age range, their location and every other detail.  At this point, you select how much you want to pay and how long you want your ad to run. The amount of people your ad appears to solely depend on how much you’re willing to spend and, at the same time, it’s advisable for beginners to spend little on Facebook ads and with time, as they learn, they can increase the amount they spend. It’s important to check out your ad before it begins to run and ensure everything is perfectly fine. Your content, your image, et al. You can go ahead creating your ad. Featured Image Source: WSI Axon
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