Chief Executive Officer of Gloo.ng, an online grocery store, Dr. Olumide Olusanya recently stated that he aims to capture at least 5 percent of Nigeria’s online grocery market in the next five years and the whole of Lagos by September 2014. He said the e-commerce space in Nigeria remains a huge one and no one, including Gloo.ng has scratched the surface. Dr. Olusanya who abandoned medical practice for the e-commerce business said, “My value proposition is that of exchanging trust our users repose in us with happiness we deliver to their doorsteps continually. Gloo.ng enriches their lives with happiness by virtue of the precious time, the valuable money and the needless stress it saves one from the inconvenience of going to shop at the supermarket.” He said he was inspired by the desire to reduce stress for home keepers, especially women who have to combine their jobs with keeping a happy home. “Gloo.ng will enable us to partner with them to build the happiness they want to build into their homes and families” he said.