Competitive Positioning: What You Should Know

Every company, set up or organisation has competitors and the degree to which it thrives or it’s successful is the degree to which it has an upper hand over its competitors. This is where competitive positioning comes in.

Competitive positioning encompasses the different methodologies taken up by an organisation or a brand in order to build their unique identity to the end that they stand out amongst their competitors.

One thing competitive positioning does to a brand is that it paints a picture of its unique selling point in the minds of its target audience. Their potential clients know where they stand out compared to other brands offering similar products or services.

In drafting out your competitive position, below are different strategies that would help.

1. Know your company or organisation’s goals, and ensure that the motive behind the setup of your organisation and what you want to achieve is well defined.

2. Know your market, research should be carried out to know the market your company or organisation operates in.

3. Know your audience. It’s not possible that everyone will be interested in the products or services you offer so you have to define well who your audience is, have a comprehensive knowledge of who your customers are and what they want, where they’re found, what they do, their age range, their size, et al . Proper and thorough research should be carried out to get the best of knowledge.

4. Take note of where you stand out amongst your competitors, that is, things that will make your potential client opt for you rather than others and make sure it’s well pronounced, that is, be loud about it.

5. Analyse and check out your competitors and in doing that take note of new methods you’ll adopt and probably put in some tweaks.

6. Carry out proper and thorough research to know the shortcomings of your competitors and through intellect and innovative tools, see to it that you do well in that particular area, this would give you an upper hand.

7. Have an assurance you give to your customers which is peculiar to your organisation and which you stay true to.

2. It helps you up to your visibility game. Competitive positioning helps put you in the spotlight and helps your organisation, business or brand to be known by much more people.

3. It helps you make more sales. Competitive positioning helps convert your audience into your clients and that in turn results in massive sales.

4. It helps you to pinpoint certain areas of problems and solutions. While carrying out the different processes involved in competitive positioning you’ll get to realise certain areas of problems in your business and

5. It serves as a learning curve. From everything involved in competitive positioning one obvious importance is how it serves as a learning curve for the organisation, you learn about your business, you learn about your audience, you learn about your problems and solving them and many more.