Has a social media rebrand been on your mind lately? Do you constantly worry about how to go about it? Well, worry no more. This article will provide all the answers you need to make that important change online.
Carrying out thoughtful and original branding as and when due is important to every brand existing on the social media sphere. Oftentimes, brands need to change their identity and reinvent themselves in the ever-changing world. They have to build a community of loyal customers and networks, but this has to be done through consistent branding.
So the question remains: how do you go about introducing a new identity without letting go of the already established rapport that you have with your customers?
In this article, we will show you the mechanics involved in a social media rebrand so all your customers are informed at the same time.
Why Should You Rebrand?
A rebrand does not only entail a logo update. There are potential risks involved, and if you are not careful, you would make a mistake that would cost you a lot of damages.
Rebranding is necessary when your business is shifting its focus and messaging. If you are introducing a new product or service, or maybe your current branding does not reflect your values enough, then a rebranding should come to the rescue. It is the perfect way to communicate what is going on with you to your audience.
Also, if you have noticed that your competitors are offering similar services to yourself, then you need a rebranding to establish your niche and stand out from the rest.
In addition, if you have witnessed a wave of dissatisfaction amongst your customers in respect to the nature of goods and services you offer, then you should seriously consider rebranding. After all, a damaged reputation can bring you losses if left unattended.
Whatever the reasons might be, a rebrand on social media will certainly reset your identity and reestablish you within your field.
What Elements Of Social Media Rebranding Are There?
You need the following for a successful rebrand on social media:
- Change of brand name and social media handles.
- Updated logos, graphics, and other images.
- New slogan/taglines.
- A new mode of passing notices and announcements.
- Updated mission statement and goals/objectives.
Also, you will need to sit down and draft out new values for your brand and new marketing strategies that will help you communicate better with your audience.
Who Are Those In Charge Of A Social Media Rebrand?
A successful social media rebrand is usually handled by a few individuals and one or two departments. First of all, the marketing team are expected to plan the rebranding steps. Next, the social media teams are essential to your brand in many ways. Your PR team is responsible for communicating and informing your audience about the rebranding. Designers are not left out either; all the creatives working for your brand will also play a part in the rebranding processes. Same with your employees, freelancers, and contractors.
What Are The Steps To Take To Prepare You For A Successful Social Media Rebrand
- Get all your teams together and define your goals. Clarify and explain every detail. Make them understand the reason behind the rebrand and the kind of rebrand that you are going for. All the teams need to be aware of your specific goals; they need to be on the same page with you.
- Carry out an investigation on the nature of your social media presence and determine your needs. You need to figure out where you are currently standing in order to be sure of what you need for your business. Pay attention to the analytics of your various social media profiles.
- Appoint people to occupy certain positions and draft out new roles that will help in the rebranding processes. Choose deadlines for certain goals. Determine what the rebranding timeline would be. And lastly, pick out a date for revision and approval.
- Monitor and review your progress.
Choose a date for your rebranding announcement. If everything is set and ready, then it is time for you to make the big announcement. Consider your timing, and make sure that you use other marketing channels like emails, blog posts, press releases, etc.
How Do You Announce The Social Media Rebranding?
Getting to announce the rebranding is one task that should not be taken lightly. You need to generate a certain buzz and maximize the engagement to drop the announcement.
Here are a few things that you need to do:
- Subtly bring to the attention of your audience the introduction of something new. Build anticipation by uploading interesting posts days before the main announcement.
- Create preview posts and consider them critically.
- When it is time to upload the announcement post, make sure that there are no mistakes. Double-check your previews. Consider the caption length, file size (images, graphics, or videos), and external links to your webs.
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