BlackBerry, maker of Blackberry smartphones has come up with new strategies, hoping to once again make it a leader in the smartphone market.
Blackberry is hoping to get its popular smartphones back to profitability in 2016, beginning with the launch of Blackberry Z3, which was introduced into the Nigerian market last week.
Territory Director, East, West, Central & Southern Africa, Mr. Charles Asinugo, who disclosed the launch-back strategy, explained that it would help the brand to regain lost market share and begin to enjoy profitability by 2016.
According to Asinugo, a variety of restructuring has been going on with regards to device security and enterprise solutions that will further strengthen the brand and streamline its market force. He also added that its new partnership and acquisition deals will further bounce back the BlackBerry brand in Nigeria.
The introduction of the new BlackBerry Z3 smartphone in Nigeria, is a step forward to showcase the unique potentials of Blackberry phones. The device is expected to retail through authorised partners at the recommended price of N39,000, he said.
According to him, “Consumers who purchase a BlackBerry Z3 smartphone this month, can also benefit from an exclusive app offer. They simply have to login to the BlackBerry World storefront from their BlackBerry Z3 smartphone and download a selection of paid apps worth N8,000 for free.”
The BlackBerry Z3 extends the BlackBerry10 platform to an amalagam of customers in Nigeria at an attractive price. It also offers them more ways of secure communication, productivity and collaboration with an experience built on reliable, secure communications.
Asinugo explained some of its features saying that the BlackBerry Z3 features a stylish design with a 5” touch display, an unrivalled messaging and typing experience, exceptional battery life, and comes with equipped BlackBerry 10 OS version 10.2.1 and is Android app compatible.
Additionally, there are other key features like the BlackBerry Hub, which allows customers access all work and personal email, BBM, text messages, social media updates and notifications in one place, with the ability to “peek” into the BlackBerry Hub from anywhere.
The hub can be customized to identify priority messages and to filter the message list by various criteria that can then be activated with a simple pinch gesture.
The BBM on the BlackBerry Z3 includes all the latest features of the popular mobile social network. It has BBM voice and video chatting with screen share and support for BlackBerry natural sound, letting customers hear variations in tone in a BBM voice chat, and making the conversation sound natural.
“The BlackBerry keyboard learns what words you use and how you use them, then offers them up to you so you can type faster and more accurately. It gives you the best typing experience on a touchscreen, complete with multi-language support that lets you type in up to three different languages at the same time,” Asinugo said.
The phone has an amazing time shift camera that allows customers capture a group shot where everyone is smiling with their eyes wide open.
The BlackBerry 10 browser sets the industry benchmark for HTML5 performance on smartphones, and is incredibly fast, with fluid and responsive scrolling and zooming.
