Business cards are not overrated, contrary to what some think. It’s true that a lot of business is done digitally these days, and smartphones are seemingly taking over the world, but business cards are still the most convenient, efficient, and socially accepted way to introduce yourself to new professional contacts. Many conversations in professional settings still end with business cards being exchanged.
Here are a few things to keep in mind about making the best of them:
- Always carry your business cards, especially if you’re going to a meeting or attending an event for professionals. Your business card could lead you to a great new job, a lucrative side hustle, a great business partnership, or simply help your business make money.
- Not everyone you meet has the time to stand in front of you and type your number into their phone. A business card saves you time and makes you look professional. It’s embarrassing to connect with an influential person and say… “I don’t have my cards.” You just left an impression.
- Business cards make your business look more legitimate. People are more likely to consider your business a “proper business” if you have your business card. That’s just the way it is.
- Having an online or digital business is not an excuse to have no business cards. Your business card can help you promote your website or blog. You can also include your social media handles if you’re active on social media or you have a business that is big on visuals.
- Don’t just hand out your cards at events; that’s in-person spamming, not networking. Networking is about making genuine connections. People don’t do business with businesses, they do business with people. You want them to see and remember you, not just your business. Business cards are simply tools to exchange when you have engaged with someone long enough to offer it. Introduce yourself, be gracious, be a good listener, and make a memorable impression. Otherwise, your card is likely to end up somewhere gathering dust, never to be looked at or used.
- When you meet someone and they give you their card, jot down a note to yourself on the reverse side to remind you of where you met, in what context, and perhaps what the key points in your conversation were.
- Make your business card unique. From circular and square business cards instead of rectangular to metal or plastic business cards, there is no end to creative ideas that will make your card stand out, and even get shared on your behalf. A memorable business card does a lot more than just pass on an email address or phone number. A lot of business cards get tossed aside, so you want to give them one more reason to keep it, and refer to it.
- Networking comes to nothing if there’s no follow up. The first 72hrs after your meeting is a magic window, so be sure to make the best of it by sending an email, a Facebook message, a text message, or even placing a call. Follow up; you never know what can happen.
Treat your business like a hobby and it will pay you like a hobby. Treat it like a business, and it will pay you like a business.
