ActivEdge, SAP Partner for Mobile Market Opportunity for Financial Services
Mary Odunuga
Nigerian technology firm, ActivEdge Technologies has entered into a partnership with SAP Africa to provide mobile payment services to local clients. The deal will have ActivEdge Technologies offer key SAP solutions such as SAP Mobile Banking, SAP Mobile Inclusive Banking, SAP Mobile Consumer Payments, SAP Mobile Remittance, SAP Mobile Top-Up and SAP Mobile Payments.
Richard Edet, SAP West Africa Managing Director sees the partnership as one that would make his company further penetrate the growing financial services space in West Africa. He added, “SAP intends to become the platform of choice in mobile commerce banking and a trusted advisor to the banking industry in West Africa. This partnership will allow ActivEdge to build its own intellectual property in rapid response to market demands and thereby help SAP grow its market share in the region.”
George Agu, Chief Executive Officer, ActivEdge Technologies said that the partnership will mean that banks in West Africa can now enjoy the benefits of a comprehensive mobile platform at an affordable price. He said that the partnership will enable banks to grow their market share, provide flexible and convenient services to the growing mobile customer base and the un-banked population. He said that although prevailing trends have shown that the local banking sector still views mobile commerce only from the transactional point of view, the need to change this view will save most banks from running the risk of missing out on its enormous mobile commerce opportunities.
He stated, “Transactional interaction alone is not adequate to inspire consumers. Customers want end-to-end mobile experiences that enhance their daily rituals, from shopping to banking.” He added that he is glad that his company will work with SAP to solve the challenges of local markets.