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Achieving Organic Growth On Twitter

Chidiogo Akaelu
The micro-blogging platform, Twitter, is a powerful platform that can help you generate awareness, increase brand engagement, connect with a larger target audience, get more followers, and expand your brand’s horizons.
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An original massive number of followers on Twitter can help you build your brand’s credibility, increase its visibility and establish your authority in the industry and on social media.  There are two ways to increase your followers on Twitter. They are I. Organic: generated according to the ranking algorithms of search engines as opposed to II. Inorganic: paid placement by advertisers.

How to achieve organic growth on Twitter

Just like a saying goes, the way you dress determines the address that would be accorded to you. Let your Twitter profile be dressed exquisitely. One of the ways you can do this is by updating your profile photo and header image with your company logo or any image associated with your brand, product, or company. HD picture quality is advised to be used.  Your bio is one of the most creative elements that you can leverage to create a great first impression and guide traffic to your profile. A bit of humour combined with a bit of creativity can help you promote your brand on any social media. One of the ways to increase engagement on Twitter is to tweet consistently. You can get high engagement with a single post on platforms like Facebook and Twitter. But, Twitter thrives on real-time conversations. Brands on this social site post at least 8-10 times a day to keep their followers engaged and interested in their content. Write resonating content with respect to current trends and recent tweets of your competitors. Hashtags are the best way to organically increase the reach of your content. Tweets with a hashtag get twice as much engagement when compared to tweets without hashtags. It also helps in increasing the SEO authority of your tweets. 
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The consumption of visual content is currently the highest it has ever been and still increasing. This is a great opportunity for marketers, they can leverage visual media to increase engagement for their tweets. Also, Twitter favours native media over shared links. Upload photos and videos directly rather than sharing their links. Another simple way to gain followers is by asking your audience on other platforms to follow you on Twitter. If you post content that resonates with your audience they will surely follow you. Urge your followers to also follow you on Twitter to get updates on the latest content and news. Twitter contests and giveaways can help you drastically increase engagement and followers for your brand’s Twitter profile. Everyone likes to get free stuff from brands. You can apply conditions for users to participate such as, Follow and like a tweet Follow, like, and comment Follow, like, and retweet Influencer marketing is now the most sought-after paid marketing channel in 2020. Although, simply engaging with influencers can also help in increasing the reach and impressions of your brand. Identify influential accounts that engage with your account and start conversations with them. You can also partner with micro-influencers as they are more engaged with the community and offer 60% more engagement compared to established influencers. These tips written above should get you started on achieving organic growth on Twitter. Featured Image Source: Premium Times Nigeria
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