Organic reach on social media platforms is so important for your business, because it reiterates the fact that your business serves real people. Your business is not about the vain metrics, it is about making a profit, and money only comes from real people.
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You can boost your business organic reach with the following steps:
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Create customized DMs for new followers
One of the ways to create a bond between you and your followers is to reach out to them. As opposed to just automatic messages, you can customize your messages by checking their pages and identifying a few things they can relate to. You can also personalize the text by putting in their name, so they don’t think it is random. One other way is to go the extra mile and send voice notes.
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Use community hashtags
Use hashtags that have real people engaging with them, as opposed to random hashtags with a big reach. Once you use a community hashtag, it becomes like you are being welcomed into a family. You engage with the people using the hashtag and they return the favour. The more people get to see your posts and engagement in theirs, the more likely you will stick to their minds.
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Post consistently
Create a schedule that you can manage. You do not have to post many times a day to be consistent. All you need to do is to make a schedule you can commit to, and post consistently. You can even create anticipation for your posts, so that your followers and friends always have something to look forward to.
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Post live content
Live content is one of the greatest ways to grow and connect with your audience. Your audience suddenly starts to feel like they know you personally, since they can see and relate to your everyday life. It satisfies curiosity and gives an illusion that they know you more than they really do.
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Tell stories
Everyone likes a good story. Create shareable stories that make your followers want to tell other people about it. Once a story is well told, it becomes marketable by itself.
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Offer freebies
Freebies might not attract only your ideal audience, but it definitely is a great attraction tool. Since it is free, it gets to places your other resources and business services might not get to. It is not enough to be free, it must be valuable.
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Make use of the features on social media
There are features to make you reach more people and interact with your followers on socials. It is time to get creative and explore for the benefit of your business. Take out time and make use of these features, asking questions on how to serve better, organizing polls, among others.
Stick with these tips and remember that organic reach takes time. But with consistent work, you will experience a compounding effect.
Featured Image Source: Online Growth Systems
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