5 Proven Psychological Marketing Techniques You Can Use To Sell Your Solutions (Part 2)
Emmanuel Nnaemeka
Selling to customers requires top-notch marketing techniques. Leading companies employ several psychological marketing techniques in generating more leads. It takes a whole lot of insights and strategies to manipulate clients to put their hands in their pockets and give you their money. In my previous article, I noted that humans are naturally biased when it comes to buying or making choices of their most preferred brands. People buy with emotions and attach a logical reason for buying a product or choosing a brand. There are over 20 psychological marketing techniques that you can apply to get more customers coming after your goods or services. In this article, I continue the second part of our earlier discussed topic on psychological marketing techniques. Here I itemize five more psychological marketing techniques you can use to compel customers to buy from you.Read more about Business
Country of Origin Effect
Automobiles made in Germany or Japan strike some form of admiration in our hearts because these countries are associated with quality, durability, and sophistication when it comes to automobiles. In another example, the brand Gucci embeds “made in Italy” in the characteristics of their shoe, becoming another product benefit. Psychologically, this is very effective, because we attribute certain countries with competencies in product manufacturing (the Swiss make good watches, right?). Positive stereotypes can influence customers, therefore you can use this strategy to generate leads.
Noble Edge Effect
This is when you use a popular and well-loved campaign or movement as a medium for marketing. Companies use this technique to show that they support noble ideals or indicate their belief in a noble ideology that appeals to a larger population. For instance, a company can use a tagline like “Celebrating Diversity” to strike a chord in the hearts of those who believe in United Nigeria or some form of good inter-racial camaraderie. Also, using something like, “Celebrating Equality” could spark interest in the hearts of feminists. Further, companies can state that their product is made from recycled materials which can make people see them as contributors to a cleaner earth. The best way to utilise this strategy is to ensure you’re transparent about your belief.
Goal Gradient
This is when you set a target goal that comes with rewards. For example, this is often used by multi-level marketing (MLM). A company might say when you patronise them for the 100th time, you stand the chance of winning a brand new car. The theory suggests that people are more motivated to keep going when they can see how far they’ve come and how close they are to a goal. Sign up to the Connect Nigeria daily newsletter
Selective Perception
This is when the company markets their products to suit your day. For instance, Jack Wills frames their product with “take it to your study club or on your morning commute”. They craft their copy to match their customer’s lifestyles, needs, and desires, including how their product would complement these. When consumers process information based on what is most relevant to their needs, this is called Selective Perception.
Empathy Marketing.
This is when a company wants you to buy its products as a form of supporting a larger cause. With this marketing technique, you are likely to buy because you feel an obligation on your part to support a worthy cause. For example, a company might market their products or solutions stating that 1% of the profit goes to supporting kids out of school. In another example, a company might ask you to buy their product made of recycled materials as a way to keep empowering them to use recycled materials.Featured image source: PinterestGot something you want to read about on our platform? Contact us: editor@connectnigeria.com
