Social media marketers have witnessed the usefulness of Facebook, WhatsApp, Twitter, and Instagram when it comes to marketing. More customers are gained when these platforms are utilized in any social media strategy. This article will discuss Pinterest, an app that is often sidelined because most marketers are not aware of its use.
The app could be used in profitable ways to market brands and to make money. Also, it is not readily crowded by other brands, so you could get enough exposure and worry less about competitors. The app has about 416 million active global users monthly. It is not just a platform for cute pictures, but it provides a chance to make great sales and leads for a brand. Here are the ways you could use Pinterest for your brand.
Choose your niche: Consider your interests and passion when carving out a niche for yourself. Afterwards, invest your time and focus on that niche. Think about your strengths and skills, are they captivating enough to pull people towards you? Do they like what you have to offer? Will they follow you for a longer period of time because of what you offer? You are going to record success making money on Pinterest if you give people what they came to you for. Let your feed be about the thing you can give to the public and not just some random things that are not related to your brand. Only advertise what you sell.
Build a standard profile: Your profile is the first thing your customer always sees; it is your identity, your brand face. If your profile is not compelling enough, everyone who visits it will leave as soon as they come. Hence, your profile is one major way of marketing yourself or your brand. It should be captivating, expressive and informational. In your profile, you ought to include your business name, tags, and the important keywords that describe your brand’s services. For added advantage, you should connect your Pinterest account to your other profiles on other social media platforms.
Endeavour to stay relevant: The way to go about this is to avoid spamming. When people are interested in your pins, they are more likely to buy the products that you are advertising. You can stay relevant when you start to create pins that are relevant to your brand. Promote those pins and ensure that you use the perfect keywords that capture the essence of your services. You can also borrow popular pins that are relevant to your niche from other Pinterest users.
Follow the rules when using Pinterest: This is to avoid numerous problems from arising. If your brand has an affiliate marketer, the person must disclose in their pins that the link they post is an affiliate. Their descriptions should have “affiliate” in them. Likewise, they should use full affiliate links. They are not to spam other Pinterest users with their affiliate links. If that happens, they will lose interest in your brand and unfollow you. Marketers who spam users will even get kicked out of Pinterest if care is not taken.
You can market your brand exceptionally well on Pinterest. You just have to sharpen your skills and make creative pins to boost your popularity on the platform. Since Pinterest is all about pictures, make sure that your picture quality is perfect. Use this knowledge for your social media strategy.
Featured Image Source: Warrior Forum