So you’ve decided to try out online technology to help you sell more of your products and grow your business. You’ve designed an awesome website and set up business pages on social networks, now what? How do you promote and sell your products online?
Typically, your customer goes through 3 stages before they finally purchase your product either online or offline:
1. Awareness
2. Consideration
3. Purchase
Online technology has made it easier for businesses on a low marketing budget to walk their prospective customers through these stages.
Here are 4 online tools you can use today to promote your products and increase sales:
1. Coupons and Discounts: Offering discounts and running special product promotions is a classic technique to boost product sales. Customers are always looking out for the best deals and avenues to save a little cash. If you have a website, run a discount for a limited time, and design a page to capture the information of those interested in taking advantage of your deal.
Coupons are basically printable or downloadable certificates for redeeming a product/service at a discount. The key to using coupons is
distributing it via partners. Online, you can also promote your coupons on local deal listing sites like DealDey and ConnectNigeria’s
deal page.
2. Social and Visual Content: Did you know that by 2017, video will account for 69% of all consumer internet traffic? It’s true. Even now, video visibility on Facebook has increased by 360%. So how can you use this information to sell your products? You can easily create a video with your smartphone that describes the benefits, features and uses of your product and share on social networks and your website.
3. Business Directories: According to Google, 97% of online consumers search online for local products and services. By getting listed on local online business directories, you increase your chances of getting found by customers searching for the product your business offers, and increase your brand awareness. ConnectNigeria
business directory and Google+ Local are fantastic platforms to use. Innovative directories like ConnectNigeria’s business directory can also help you rank high on its search results above your competitors.
4. Email: It is said that email marketing provides the highest ROI for marketers. Reports say 7% of all e-commerce transactions are done via email. Sending out a consistent email newsletter to current and prospective customers will help you keep your business relevant and increase your product sales. Your email newsletter should educate your customers on how to use your products, benefits of using your product, latest improvements to your product, products in stock, how they can easily purchase your products etc.
There are several other online tools available that you can use to sell your products and promote your business. If you are currently using or plan to use any of the mentioned tools, I would love to hear the results you had, and other product promotion tools and techniques you’re using. Leave a comment below.
About the Writer: Mason Frederick writes about assisting you achieve your marketing goals using online tools and techniques. Follow him on
Twitter and
LinkedIn
