To read the first part of this series, click
here.
3. Going All Visual
Once you find the amazing content to share on social media, it is time to make it shareable. Research has shown that visuals are processed 60,000 times faster in the brain than text which basically express the superpowers of visual content when it comes to social media marketing.
But you don’t necessarily have to be a pro in video editing or designing to create engaging, compelling visual content for your social media posts. There’s the easy way to go for it.
Social media platforms like Vine and Instagram allow you to create fun, short videos that can also be easily shared on Facebook and Twitter.
Canva is must-use tool for every social media manager. It allows you to create professional looking images for social media in less than 3 minutes. The best part is that you shouldn’t worry about your images since Canva offers templates of visuals for all major platforms.
Infographics are a great way to turn boring data into insightful, engaging visuals that can easily be shared across different social media platforms. Piktochart is just the right tool for creating infographics in a few minutes. What is helpful is the wide range of themes to choose from and the freedom the tools offer in customising templates to fit your style and needs.
4. Making Time for Engagement
This is something that some social media managers neglect as they spend so much time and effort on the content they will post and on measuring how this content is distributed and received. But social media is not just a distribution channel for your brand and is definitely not to be treated as the platform for sharing your press releases.
The idea is to be conversational and interact with your community. Spending a few minutes a day asking questions, replying to comments, engaging with your community and sharing their content can really make a difference.
Twitter chats are another way to engage in your niche, build authority for your brand and expand your reach. They provide you with the chance to be useful and relevant, offer your help and communicate your brand’s voice and identity in a constructive way.
To be continued…
About the Writer: Osakwe Richard is an avid follower of tech news and developments around the globe and a Scrabble aficionado.
