Early life
Born in Lagos on 8 January 1980, Kemi Adetiba is a Nigerian music video director, filmmaker, and television director whose works have appeared on Channel O, MTV Base, Soundcity TV, BET and Netflix.
Born into the family of Dele Adetiba, a veteran in the advertising and broadcast industries who played a pivotal role in its development in Nigeria, the media flows in her family tree. As the maxim states, ‘the apple does not fall far from the tree’, Kemi decided to tow the path of her Father and ventured into media. She started her journey into the media as a young child where she headlined two national television commercials for the iconic detergent brand OMO.
Career
Kemi started out professionally as a radio presenter with Rhythm 93.7 FM, where she became the voice behind two nationally syndicated hit shows: Soul’d Out and Sunday at the Seaside. But being the Microphone wasn’t enough, there was more Kemi had to offer. She decided to make a transition from being a voice on radio to being a face on television by producing and presenting several shows on Mnet, which includes Studio 53, Temptation Nigeria which she presented alongside Ikponmwosa Osakioduwa. Kemi was also a presenter on Soundcity TV and hosted Maltina Dance All, for three consecutive seasons.
But there was more to Kemi than met the eyes. After years of success being in front of the camera, Adetiba enrolled into the New York Film Academy to learn the ropes about being behind the cameras and today, her bodies of work as a director are spread across the African continent and beyond its borders. Kemi Adetiba’s short film, Across a Bloodied Ocean, was screened at the 2009 Pan African Film Festival and National Black Arts Festival. But the Big Bang started on the 8th September 2016, when Kemi Adetiba’s first feature film “The Wedding Party” (a Nigerian Rom-com film) premiered opening night, at the Toronto International Film Festival (TIFF), as the opening film of the City-to-City Spotlight. The follow up to this blockbuster were two other impressive movies: ‘The Wedding Party Two’ and ‘King of Boys’ which were blockbusters also.
Awards and nominations
Some of the awards her works have won include:
- Best Female Video for the song “Ekundayo” by TY Bello at the Soundcity TV Music Video Awards.
- Best Female Video for the song “Today na Today” by Omawumi at the 2010 Nigeria Entertainment Awards.
- Kemi was nominated for Best Music Video Director of the Year at The Headies 2014.
- She won the City People Entertainment Award for Best Music Video Director Of The Year (2015)[8] and
- HNWOTY Award for Woman of the Year in Film and Television (2017).
Adetiba’s most recent works are music video direction of Waje’s “Onye” which features Tiwa Savage, Olamide’s “Anifowose”, “Sitting on the Throne” and Bez’s R&B single “Say”.
Filmography and some Selected Videography
Some of the films to her name include the following: The Wedding Party (2016), King of Boys (2018). While some of the other videos to her name include the following: King Women (2017), “Last Bus-Stop” by Niyola (2015), “Dance Go (Eau de Vie)” for Hennessy Artistry ’15 (feat. Wizkid and 2face Idibia) (2015) etc.
Source:
Wikipedia
Featured Image Source: Ndani TV