Read more about Social media marketing tips
Investing in great content, you also cast your weight on a solid relationship with your audience. This way, you answer their questions and interact with customers. Continually communicating through content, you create an impression that you want to give out value without taking anything in return. Your target audience is more likely to trust your tips and advice, coming in droves in promoting the company’s image organically through likes, reposts and comments. Ultimately, content improves your brand’s reputation. The more quality content customers see, the more likely they are to have a positive association with your company. Here are great content ideas that will likely get your audience engaged with a lower cost of investment.
Motivations And Quotes
Motivational quotes provide us with a quick and timely burst of wisdom to get our focus back, offering the inspiration needed for the day or occasion. Oftentimes, a quote can offer inspiration for the week, and inspire us when our normal motivation has lapsed. Weekly motivational quotes from authorities and famous figures can serve as great content for customers. Ensure quotes used are tailored to suit the aspirations of your target audience. For example, the target audience that has a predominant number of working-class members will need motivational quotes to get them on their feet to work. Most companies and brands schedule motivational quotes on Mondays, however, motivational quotes can be posted on Wednesdays too.User Suggestions
Raise questions on what the users want to be seen on your page. By asking for user suggestions, you give them the freedom to choose the type of content that best suit their varied tastes. It takes up another form of research into getting insights into their world. Fill-in-the-blank questions could also suffice.Live Sessions
This is a very easy content cheat code for many social media managers. During a live session on Instagram, you can draw out content inspirations from comments and discussions. This also goes hand-in-hand with the user suggestion tip. However, not every suggestion may bid well with a strategy. You will have to weigh and shortlist the best tips that will positively appeal to a larger majority of your target audience. You can also set up polls to gather votes on a subject, stir up a challenge where the winner is given a prize at the end. Most times, social media challenges can go beyond the scope of followers because of the perks to enjoy.Sign up to the Connect Nigeria daily newsletter
Announcements And Awards
Posting new developments and achievements will help keep your audience in the loop of the ‘behind the scenes’ of your brand or company’s operations. Some of these announcements may include a change in areas or additions such as new subsidiaries, branches, the entry of a new boss, a new staff, national and foreign awards not excluding promos, freebies and the likes, this could be backed up with funny memes to make things much fun.Case Studies
Give an account of an issue based on reliable independent research or international reports. The case study extracted must be related to the goal of the brand and its target audience. For an Agritech brand, case studies on the value of some aspects of agriculture can be adopted in posts.Company Family Pictures
You can also post pictures of happy moments shared at work. With the pictures, you carry the audience along as a family too.Customer Reviews
Reviews not only have the power to influence consumer decisions but can strengthen a company’s credibility. Reviews have the power to gain customer trust, and they encourage people to interact with the company. Customer interaction ultimately leads to improved profits for businesses. When you feel at a loss on content ideas, create a subject out of these few tips, they might just be your saving grace in the end. Remember that social media is primarily about creative interaction, a halt will stall engagements. Featured Image Source: RiserrGot a suggestion? Contact us: editor@connectnigeria.com