TBWA Concept launches SME Shop to support Nigerian SMEs

Managing Director, TBWA Concept, Mr. Kelechi Nwosu, has said small business owners can explore new markets to grow. Speaking in Lagos at SME Breakfast, and launch of the SME Shop, Nwosu, during his keynote, said there were potential for SMEs to increase their profit with improved branding of their products and services. SME Shop is an initiative of TBWA Concept dedicated to helping startups and small-to-medium-sized companies grow. Nwosu said small businesses play a crucial role in driving the economy, but they must become more driven, adaptable, and resilient in order to meet the challenges of the economy. He advised that SMEs should endeavour to carve a niche for themselves, adding that they should be branded as it would make consumers to go for their products. He said: “My mission is brands evangelism. It is about how the SMEs will use branding to advance their growth. It’s about capturing the market through brand loyalty. He noted that 96 per cent of businesses in Nigeria were SMEs and they contributed 48 per cent of the country’s Gross Domestic Product.’’ The Business Director, TBWA, Mr. Osibo Imhoitsike, said the company provided marketing network for global products, adding that teaching SMEs to drive growth through branding, marketing remain a critical part of TBWA\Concept’s Mission. Speaking about SME Shop, SME Manager, Mr. Emeka Obia stated that the platform offers bespoke and affordable marketing solutions to SMEs founded on strong, discerning, relevant ideas and creativity; and delivered to the highest standards.