Site icon Connectnigeria Articles

Social Media Marketing Tips: Increase Your Audience’s Engagement With Social Media Polls

University Of Surrey Blogs

  Polls are interesting for many reasons. They reveal our preferences, our loves and hates, our pet peeves, and the things we truly cherish. When they’re well-crafted, they could give the pollster an insight into the correspondents’ minds.
Read more about Social Media Marketing Tips
These days, polls have also become a part of the social media landscape. Social media marketers have discovered that they can be a useful tool in their arsenal. That’s because it taps into the human psyche, and exploits our need for community, participation, and wanting to be heard. Ultimately, these characteristics are persuasive for the individual; on the macro level, they could drive engagement from thousands of people.

Some Benefits of Social Media Polling

Here are some reasons you should consider using social media polls.

How To Boost Engagement With Social Media Polls

Follow these tips when you’re building a social media poll. They’ll help you improve the relevant metrics. Use Relevant Questions Relevance is relative. It all depends on who you’re talking to. This is why you should know the audience you’re targeting before creating a poll for them.
Sign up to the Connect Nigeria daily newsletter
What sort of questions will they consider interesting or worth interacting with? What kinds of topics attract their attention? Your polls should revolve around your answers to these questions. Also, think about why you’re seeking their opinion. Do you intend to just post a fun, trivial question? Or are you keen on collecting data on something crucial? These sorts of concerns should also inform your choice of poll questions. Post When The Traffic Is Highest Your polls will get the most engagement when they go up at peak traffic times. More votes will come at 10:30 AM on a Tuesday than on a Friday evening (say, 6 PM), other factors held constant. By posting polls when the traffic is highest, you can drive greater interaction from a larger number of people. Respond To Comments When you respond to comments under your polls, you indicate that there’s an actual person behind your handle. That’s a good thing; people are more drawn to brands with a human touch than they are to an ‘automated’ presence. You can either thank them for their feedback or ask them why they chose the option they went with. This reinforces the idea that you care about their views. It creates a positive image of your brand in the viewer’s mind. Generate Content Using Poll Results Polls can be source material for even more content. Think social media posts, blog articles, and follow-up questions. If they’re interesting enough, they could spark even more engagement, and grow traffic coming into your pages. Final Words There’s a lot you can achieve with social media polls. They aren’t just for sampling the views of your followers; they may help you raise your likes, comment, share, and follow numbers. And if they’re really good, they’ll generate a lot of publicity for your brand. Featured Image Source: University Of Surrey Blogs
Got a suggestion? Contact us: editor@connectnigeria.com
Exit mobile version