Instagram has a reputation for being the most engaging social media channel. It offers small businesses the opportunity to engage with their audience and spread brand awareness.
Here are 4 ways in which you can boost your engagement on Instagram
Have A Clear Message
Let every piece of content you share have an undertone of the message you’re trying to communicate with your customers. Why should they be loyal to your brand? How will your products or services benefit them? Aim to answer these questions when sharing content. Thankfully, Instagram happens to be a highly visual platform where people are driven by the images they see. Leverage this by sharing beautiful photos that consistently evoke the tone and message of your brand.
Aim To Be An Authority In Your Industry
Once you have good content, your ultimate goal should be to be found anywhere people are looking. You can achieve this by actively engaging with your followers. Respond to comments under your posts and on other channels where your followers can be found. Also, learn how to harness hashtags to your benefit and use them to drive engagement.
Offer Exclusive Packages
Engagement will take place if you can find ways to keep your customers active and encourage them to patronise you. One way you can achieve this is by carrying out giveaways and promotions. For instance, you can incentivise your customers by giving the first 20 people who like your photo a giveaway. You can also conduct quizzes and give the first 5 winners something in return. In these ways, you are not only promoting your customers to engage with your audience, but also boosting brand awareness.
Employ The Services Of Influencers
To a large extent, celebrities can influence the purchase decisions of customers and boost the engagement of brands to a considerable level. In fact, this is the reason why we see celebrities in tons and tons of advertisements. However, not every business can afford these big-name celebrities. But thanks to the growing number of social media personalities called micro-influencers, anyone can get such sponsorship services at affordable rates. Micro-influencers are regular social media users with a following of anywhere between 1,000 to 100,000. They tend to drive more engagement than the traditional macro-influencers (nig-name celebrities) and have more loyal followers.
Here are two posts on “reaching out to media influencers” and “working with micro-influencers.”