Among all aspects of social media,
content is always king! That is why as a rule of thumb, it is expected of marketers to always find the best of the best content for social media.
Due to the fact that there is an overwhelming flood of information and data scattered all over the internet, finding quality content is not as simple as it seems. As a result, you need to be at the top of your game when it comes to filtering out valuable content from all the garbage out there and striking a balance between posting your content and that of others. The good news is there are tools designed for this purpose. These tools, below, will help you curate the right content for your social media marketing:
Google Alerts serves as a notifier of new content on Google. It is designed to send you email notifications on the latest pieces of content published on websites once you sign up. The content can be delivered to your email hourly, weekly, daily or as soon as it is published depending on what you specify for. The notifications that are sent to your email come based on the keyword you choose. For instance, if you are interested in receiving articles on fitness, nutrition, sales, and social media, you can input these keywords and only articles related to these topics will be delivered to your email. Google Alerts is one of the fastest ways to generate content, however, you have to dig through your mail and find the contents that are most relevant to you.
Buzzsumo is a tool that helps you find just the right content that resonates with your customers. This tool helps you find the highest-ranked articles that have been shared on social media platforms like Facebook, Twitter, Google+, and LinkedIn. On Buzzsumo you can also discover what your competitors share that makes them stand out. With this knowledge at your disposal, you can understand the dynamics of these articles and create better ones that will be worth sharing. Buzzsumo also provides you with lists of influencers in your niche whom you can reach out to with your articles. In an overall sense, Buzzsumo helps you work smarter by guiding you through all the internet clutter to valuable content worth sharing and providing you with the influencers that can share your content.
With Feedly, you have access to a list of the articles that are being published daily. These articles are generated from blogs and websites you have specified you want to follow on Feedly. Articles from blogs you follow will be delivered straight to your Feedly account once they have been published. Once they’ve been sent to your account, you can scroll through the list of articles, select the ones that are important to you, and press the ”save for later button”.
When it comes to content curation, HootSuite is one of the names that come to mind. Why? Because it helps social media marketers operate on multiple social networks (Facebook, Instagram, Twitter, Pinterest). What this means for you is that you have the opportunity to generate content on more than one of these accounts and specify when you want social media content to be posted. Like Feedly, you can also isolate the content that resonates most with you on HootSuite. HootSuite also serves as a social media analytics tool. It can help you monitor the reactions of users to your posts and can send you feedback on these trends. To gain access to the best features of the software, there is an affordable monthly fee to pay. HootSuite also has a free version but the number of analytic reports that can be received is limited. However, it is advisable for business owners who have not started generating revenue to start with the free version.
