Virtually everyone has an email address these days. This makes email marketing a very powerful way to connect with a large number of people. It is also a very effective way to reach your target audience as a business owner. In fact, email marketing is popular among the most successful brands. This means email marketing plays a crucial role in the sales of your products. Here are some reasons why you should consider including email marketing as part of your marketing efforts:
It is a very Direct Way to Get Word Out About Your Business
Although social media is a powerful tool for building brand awareness, email marketing takes the number one spot when it comes to directly reaching your audience and subsequently converting leads into customers. This is because email is a big part of our everyday lives. You probably reach for your phone daily to look through the list of emails that have come in, read some of the ones that have won your heart and look forward to more of them. This is how effective email marketing really is. It puts you at a vantage point where your customers are one notification away from coming across with your products and services and connecting more with your brand with each new engaging email.
Measurable
In email marketing your progress is measurable. You can easily know how your email campaigns are faring by keeping track of the number of people who opened your mail, links that were clicked and the number of people who unsurprised. Many email marketing software enables split testing of your emails. With a feature, A/B testing, which comes from direct mail, you can get to know a lot about your subscribers. For instance, it can give you insights on what kind of email subject lines they are more likely to respond to. With such knowledge, you can easily test what works, adjust your campaigns based on your findings and make improvements in weak spots.
It Humanises Your Brand
As opposed to social media, email marketing lets you segment your audience into lists and reach each list with tailored messages that resonate with and provides value to them. With social media, you have to address your audience as a whole. Using email marketing, however, allows you to address people individually, tailor your email for different members of your list, and send them directly to their personal inboxes.
An Opportunity to Sell Yourself
Email marketing gives you the platform to establish why your audience should buy from you. This is a chance to show them why you’re the best at what you do. You can provide charts, stats and success stories to prove why they should patronise you rather than your competitors.