As the years roll by, social media trends keep changing. That is why it is important for brands to have an idea of the trends worth tagging to in 2020. Since the year is still young, there’s no better time to reflect on your marketing strategies and see if they align with the trends for 2020.
In a previous post, I covered some of these trends. Below are 4 more of such trends you should have in the back of your mind.
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The emergence of close-knit marketing tribes
Due to the latest trend of social media platforms removing the emphasis on vanity metrics such as Facebook and Instagram “like” buttons, more brands will direct their focus towards building meaningful connections with their target audience as opposed to just anybody. Of course, the ultimate goal is to reach as many customers as possible. But there is now a greater emphasis on marketing tribes which serve as the pathway for brands to connect with their customers on an individual basis rather than dealing with wide-ranging demographics.
These days, brands are able to effectively respond to customers and provide them with content that most resonates with them. The rise of marketing tribes is also influenced by the fact that consumers are becoming more conscious of the concept of privacy, hence they are more selective of the brands they interact with. For example, the new feature, Instagram Threads, enables people to only share their stories with a select group of friends. Brands can benefit from this by being more direct with their content and marketing.
Paid advertising
Gone are the days when online businesses relied solely on organic means to reach their target audience. These days, social media platforms like Facebook and Instagram are cutting down the organic reach of online businesses like never before. This means that businesses will have to turn their focus to paid forms of advertising if they want to grow.
The increasing significance of stories
Stories have become increasingly popular over the last couple of years and they are showing no sign of slowing down in 2020. This is evident in the impact features like Instagram and Facebook Stories are having on the growth of businesses. We’re talking about 500 million daily users on Instagram Stories, Facebook Stories, and Snapchat Stories respectively. Many businesses will increase their use of interactive stories and polls seeing that they are effective ways to constantly be in the face of their audience.
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More emphasis on customer-centric content
This again is another reason for brands to establish connections with their audience. It only makes sense that customers will feel more at ease with brands that promote user-generated content. By promoting content that makes customers the primary focus, you succeed in building brand relationships and encouraging a constant stream of content from your followers. A good way to do this is to use hashtags showcasing satisfied customers with the products/services you’ve provided them. User-generated content encourages engagement and serves as a form of social proof.
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