Love in the Air: Close-Up Launches Cupid Games Ahead of St. Valentine’s Day

 

Closeup, a leading toothpaste in Nigeria, has set the pace for an engaging and fun-filled Valentine season among Nigerian youths with the launch of the digital social game, “Cupid Games”. The St. Valentine’s Day, an annual celebration of love, is a period for getting closer and expressing affection, and as one of the leading brands of toothpaste in Nigeria, the company is releasing a game that is aimed at engaging young people. The Closeup Cupid Game is a platform where young Nigerians can meet and form new friendships. It is a very interesting and exciting game that is available to play both online or via sms  by texting the following:  Username+Gender+Age+State of Residence to 20050 and is open to all Nigerians who are at least 18 years old. During the course of the game, players will test their compatibility by answering a series of fun questions and some players will eventually be able to meet each other if they are judged compatible.  Some high-scoring players will be invited to a Close-up Cupid Valentine’s Grand Ball to party, and have fun. The couples at the ball will engage in some fun battles and five lucky couples will win the grand prize of an exciting week-long trip to Magnetic Island in Australia. Speaking at the launch of the game, Mr David Okeme, Brand Building Director, Unilever Nigeria Plc, stated that they believe that through this campaign, Close-up will create more opportunities for the youths to get closer and start conversations with others. “Closeup is Nigeria’s leading toothpaste for three times fresher breath and white teeth. We believe in giving Nigerians the confidence to go get what they want and Close-up cupid games will give our consumers such an opportunity,” Mr. Okeme said.