Like it or not, a large followership on social media is great for business because people decide to follow you based on the number of followers you already have. Moreover, the more followers you have, the larger the potential to reach a wider audience.
Getting more people to follow you doesn’t come easy and requires commitment and patience. As long as you employ the right tactics and don’t expect them to work overnight, followers will come flocking into your page.
However, before you start scouting for followers, remember to identify your target audience, and above all, make good content.
Six Ways To Get More Followers On Social Media
Actively Share Content
Content is always being emphasized because it can’t be bypassed. The only way people will lurk around your page is if they keep seeing good content that resonates with them. Many
businesses focus on followers before they have even succeeded in sharing good content. This is a no-no. Before you start trying to build an active following, ensure you’re reaching a target audience by sharing good content. To do this, you can set a goal of sharing a particular number of photos on Instagram or some tweets on Twitter. In order to discover what you should be sharing, take a cue from other business owners in your niche and see what they are sharing on their social media pages. Remember, people are more likely to follow an active account rather than a dormant one.
Pay Attention To Hashtags
#Hashtags are really useful when it comes to tagging and searching for content on social media. Interestingly, hashtags can be used on virtually any topic to draw traffic to your page. For instance, hashtagging an event your business is going for will draw followership and views from individuals also attending that event. Hashtagging the latest stories and trends is also an effective way to fast-track more views on your page since people are always in search of these trends. Always choose the right hashtags and ensure it’s something you want your brand to be associated with.
Use Email Marketing As A tool
Email Marketing is a form of marketing which you should adopt especially if your business operates online and it is another way you can attract more followers to your page. In the process of sending emails to potential clients, you can attach your social media links in your newsletters and people who open your emails and like what they see would probably consider following you. You can also appeal to them once in a while to follow you and share with others who may be interested in your content.
Reach out To Your Followers and Influencers
You can engage with your followers by providing them with nuggets or answers to their questions. People also like an interactive page, so posting discussions on trending topics or issues pertaining to your niche is a good idea. Engaging with followers in your niche who have an audience that you’re targeting is also a great way to encourage more followership.
Freebies
Awoof is the slang for free things given to Nigerians and surely, you must have heard the phrase, ”Nigerians like free thing!” On a more serious note, everyone likes freebies once in a while and you can leverage on this fact to attract more followers to your page. You can do this by creating offers that involve followers re-tweeting and sharing your content and you will be amazed at how much work they’ll get done for you! You can also arrange giveaways for new followers to encourage them.
Be Motivational
People get driven by motivation and one of the ways they can be motivated to follow your page is if they see inspiring content. In order to make your brand look less promotional, you can share inspiring quotes and photos to get more shares. It is also cool to be known as the ‘motivational brand’.
