First Nigerian Reality Show In Hausa Debuts In January 2013

Entertainment in Hausa language is known in Nigeria – covering music, movies and comedy. There is a channel dedicated to only Hausa movies, there are several musicians who sing in Hausa, there are a number of mainstream artists who have made top-chatting songs – in Hausa. Extending entertainment shows coming in the language, an organization, Sarewa Africa, is putting together the first reality show in Hausa, Sarewa Africa Television Project, together. The show will commence in January 2013, and the winner will go home with 2.5 million naira. Speaking on the show, the Executive Producer, Hajia Habiba Ismai’l, said, “Serawa Africa Television Project is a conscious dream that started over 24-months ago. The aim is to provide platform for talented youths to find their voice, express their talent and support them to build career in music and acting in Hausa. Hausa language is one of the most spoken in Africa. The show, therefore, proposes to encourage the growth of the language and promote the developmental potential of Kannywood.”