CEO of Konga, Sim Shagaya pointed out that electronic e-commerce is a very important driver of Nigeria’s Gross Domestic Product (GDP). He noted that the use of ICT helps to bridge the unemployment gap in Nigeria. He said this as one of the panelist at the recently concluded Economist Summit held in Lagos.
Last month, Konga Marketplace was created by Konga to help Nigerians become entrepreneurs and to give existing Nigerian entrepreneurs the opportunity to reach a wider audience through the web with no commission. According to Shagaya, the MarketPlace has provided graduates the opportunity to exhibit their entrepreneurial qualities, thereby boosting the SME sector in Nigeria.
No doubt, E-commerce has gained a growing influence in Nigeria’s retail terrain with the rise of e-commerce stores like Jumia, Konga, DealDey, Gidimall and Kaymu. While this market is growing rapidly on an estimated growth rate of 25% annually, industry experts believe the country’s over 170 million population will help maintain and increase its recorded growth.
