BUSINESSDAY Presents ICT, Internet & Social Media Marketing Platforms: New Growth Strategies for SMEs

Social media is not just about marketing and brand building but it also plays a key role in driving traffic to merchant websites and physical stores, increasing website exposure through search engine optimization, and procuring and enhancing supply chains through business-to-business websites. In addition, SMEs can do their own social media optimization by learning about the competitors in their industry or geographic region that are tapping social networking potential. The Forum has been providing insight and clarity about challenges, prospects and opportunities that abound for SMEs and has become an information warehouse for building the capacities of small and medium businesses in Nigeria. This year’s edition will also focus on how Nigerian SMEs can tap into the new growth strategy to grow their businesses profitability. The forum will examine the ways in which small businesses can grow their businesses through Internet penetration, social media platforms & ICT and the possible challenges. Facilitators will be drawn from government agencies for SMEs and seasoned professionals amongst others who have distinguished themselves in supporting this sector through their wealth of experience, skills and knowledge. Sub Agenda:

• Keynote presentation  – How SMEs can benefit from social media platform integration
• Experience Sharing – Panel Discussion
• Doing Business on the internet
• Internet marketing : prospects and challenges
• Social media optimization: Watching Competition
• Maximizing the benefits of Social Media Platform to grow their businesses.

Who Should Attend:

• SMEs in manufacturing, service, logistics, agriculture, ICT, construction, engineering, fabrication and food processing & storage, etc.
• Women in Business and management, Cooperative Societies, SME consultancies, SMEDAN, CBN, Banks, Insurance Companies, Development & Donor agencies.

Opportunity for sponsorship also exist Venue: Civic Centre, Victoria Island, Lagos. Date: March, 28 2013 Time: 9:30am Registration fee:  N35, 000 Registration of 3- 5 participants attracts 10 per cent discount. Registration of 6 participants attracts 15 per cent discount Exhibition space costs N200, 000 while advertisement in the conference brochure costs N200, 000 for a full page (A4 size) colour advertisement. Payment Details: Business Day Media Limited account number: 1011300578 (Zenith Bank) For Details call: Amadi 07082256051, Yinka 08060630020 or Chioma 07066263368 yinka [at] businessdayonline.com, or chioma.o [at] businessdayonline.com