There is something eccentric about the lover of culture that mere admirers may not be able to figure out on the spot. In case you have been struck with awe by one of these culture enthusiast, especially the African culture, here’s the secret behind it.
Uniqueness is born out of a need to look different from the conventional Western style. So when you meet a person whose attire, home or accessories have an African touch, you do not only meet a person whose style is different from thousands identified with one style, you meet someone associated with aesthetically designed and handcrafted bespoke styles different from the conventional stock of factory-made products that are manufactured in thousands.
Bellafricana is one company that has seen the need for Africans to make global statements with their crafts. They have seen the vast increase and potential of Afrocentric products in the global market. Starting with Nigeria and expanding through other African countries, Bellafricana has invested in various categories of African trades which include arts and crafts, fashion, home and living and promotional/gift items.
Although the African market is a viable one, artisans fail to understand ways in which they can market their products. This is one issue Bellafricana is set to resolve- bridging the gap between artisans and their target market. With a vision to promote African talents, Bukky Asehinde, the company’s CEO, has created an online platform where verified products can be displayed via digital marketing to enable a wider range of audience at both local and international levels. Her collaborations are strategic, having grown a large network of trusted manufacturers and art lovers.
So what’s in this for you? With only clicks away, you can get trusted brands in fashion or accessories, give your home an artistic ambience or get a gift for an art lover. And for the artist who would rather invest time in creating these lovely products than face the hassles of trying to reach an audience, Bellafricana.com gives the desired exposure and brand visibility required to grow revenue.