There’s a growing demand for housing and commercial space in Nigeria. Ordinarily, this should be good news for real estate agents. It means there’s a sea of potentially lucrative deals to be scooped up.
But anyone who’s been in the real estate business long enough will tell you that finding potential customers can be tough. There’s a lot of competition in the market, and you’re not going to get clients by simply waiting for them to come to you.
That’s why we’ve written this article—to help you get ahead of the competition, and land those deals you’ve always wanted. Here, we’ll share six tips for gaining clients in real estate.
Read more about Real Estate
Ask For Referrals
If you’re just starting out in the real estate business, leveraging your existing network is one of the best things you can do. Talk to the people you know, and inform them about your foray into real estate. Let them know that you’d like to be linked to leads.
There’s no guarantee that you’ll see business from them immediately. But it raises the chances that word will get to someone who wants to buy or rent a property. You always want to leave open as many doors as possible for opportunities to come through.
Network With Other Real Estate Professionals
Get in touch with other people in real estate—whether they are contractors, investors, or agents. Establish a good rapport with them, and have their phone numbers on your contact list.
Like the first tip we shared, this is about creating as many opportunities as possible for deals to come through. There’s a considerably higher chance that you’ll get deals out of this one because these contacts are directly involved in the real estate business.
Use Targeted Online Ads
The great thing about online ads is that you can make them reach the precise sort of audience you want. You can create ad campaigns for specific geographical locations, and set them to appear for particular keywords that people use when they’re searching for real estate.
All of this means that you could attract the exact sort of buyers and renters you desire. Of course, you’ll have to pay for any ads campaigns you decide to set up. But it may well be a small price to pay for acquiring quality leads.
There are many channels on which you could create these ads. Two of the more popular options are Google Ads and Facebook Ads.
Launch A Real Estate Blog
It’s important to have a website, as it’ll be your primary presence on the internet. Visitors will learn what kinds of services you offer and will find your contact details on it if they wish to reach you.
What you get with a blog is an online presence that can attract a large audience, including potential clients. Your blog could provide answers to commonly asked questions around real estate. Do this over time, and you’ll become recognized as an authority in the field—precisely the sort of person potential clients will want to engage with.
Ensure that your website and blog are optimized for web search. To get started with this, here are Top SEO Tools for Small and Budding Businesses.
Reach Your Audience With Newsletters
Newsletters are another great strategy for gaining clients for your business.
You persuade people to sign up for your newsletters by promising that they’ll get something of value for free upon signing up (for example, a free ebook or guide). You could do this on your website and social media pages.
A specialized real estate newsletter can accomplish a number of things for you. First, you can build your authority by sharing informative content with your audience. Secondly, you’ll have an email list made up of quality potential clients.
Sign up to the Connect Nigeria daily newsletter
Use Property Listings
You can list properties for rent or purchase on property listing sites. They are a good option because the people who visit them are looking for precisely the sort of thing you offer.
If you’d like to list your property for sale or rent, you can do so on Connect Nigeria Real Estate.
Final Words
Finding clients for your real estate business doesn’t have to be a difficult task. There are several ways to acquire them, as this article has shown. Follow the tips we’ve shared here, and get more people doing business with you.
Got a suggestion? Contact us: editor@connectnigeria.com