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As with any trade fair, a business fair is an opportunity for key players in the SME industry to come together and display their goods and services to prospective buyers/clients.

The Connect Nigeria Business Fair brings business owners together to not only share on the latest trends in the industry but also to organize an exhibition for business owners to showcase their products and services.

Read more about CN BizFair

For those still on the fence on whether to sign up as an exhibitor at this year’s business fair, here are a few pointers on what you stand to gain by exhibiting:

Learn at your booth

Most business people rarely have the time to leave their market and attend business seminars to improve themselves. As an exhibitor, you can set up shop and listen to the leading-edge topics delivered by the invited speakers during the workshop session. There will be a sound system in the exhibitors’ segment to allow exhibitors hear whatever is being said in the seminar hall.

Learn from competing brands

Exhibitors get to meet their competitors and glimpse the little touches that give them an edge over them. It’s an opportunity to open one’s mind and be willing to learn what makes competing brands get better results.

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Practise your sales pitch

The Connect Nigeria Business Fair attracts thousands of attendees. This large number visits the exhibition centre to see what’s on display. This is your chance to practise your elevator pitch. Repeat it whenever potential buyers come by your stand. This face-to-face interaction with elevator sales pitch will help convert leads to customers.

Create a Great Brand Impression

With an attractive booth, giveaways, promotional materials, pleasant and helpful sales personnel, attention grabbing products and business contact materials, you are most likely to create a great impression on all who come across your booth. Drive home enquiries by requesting for email addresses of curious passersby to follow up on leads after the event.   

This year, the Connect Nigeria Business Fair is will take place from 6th – 7th March, 2020 at TBS, Lagos. It is an all-day event (9 a.m. – 6 p.m.). Visit for more details.

To sign up as an exhibitor, follow this link.

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This article was first published on 15th February 2020


Ann Esievoadje is a freelance writer who is passionate about encouraging a reading culture and personal development. She has authored two books, The Quilt (fiction) and Being Mummy and Me (non-fiction). She manages Pulchra Publishing which offers a content creation/editing, transcription, different forms of writing (including Ghostwriting) service and her blog, Life Love and Anything Goes at You can reach her at

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