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  For several reasons, website traffic is vital. Your website will have more prospective clients the more individuals that visit it. The amount of visitors to your website determines how many chances your company has to make a good first impression, provide quality leads, share your brand, and develop partnerships. Building trust and relationships will ultimately help you sell your goods or services, attract new clients, and expand your business.
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Not only does increased website traffic increase revenue. Increased internet traffic can help you grow your company, add more products to your range, open more locations, and create new services and products. Below are some ways to gain more website traffic for your company, organisation or business. 
  1. Add keywords to your content optimization

Search engine optimization(SEO) is the process of adding keywords to your content that are pertinent to your business. After someone types a word or phrase into a search engine to reach a website, several commercial partnerships are created. It is simpler to increase the number of visitors to your website if you are aware of the search phrases people use to find it.  You can utilize the keywords your website visitors have previously used to locate you in Google Analytics to help you optimize the content on your website. It’s also a good idea to examine the words your rivals use in emails, on social media, and on their websites.
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Another free tool you can use to monitor how frequently your website shows in search results, which search terms bring in the most visits, and how frequently people click on your site in search results is Google Search Console.
  1. Create compelling, top-notch material

A fantastic strategy to increase traffic to your website is to provide interesting, high-quality content that addresses reader questions or offers a fix for a particular issue. By doing this, you may establish the authority of your website and establish your company as a market leader. Additionally, your SEO efforts might be aided by producing original, engaging, and useful content. Your website will rank higher on search engine results pages  (SERP) the more you optimize your content and the number of visitors you receive. Additionally, publishing worthwhile and helpful content can enhance the possibility of returning visitors. This is because readers will be aware of the value and dependability of your information. Also, make sure your content is simple to read and understand while creating it.
  1. Send emails containing your webpage link

Email is a tried-and-true method of driving traffic. Email may be a potent outreach tool that helps you target, educate, and direct visitors to particular web pages on your site. The main categories of email promotions include; emails with informative content and special offers or events. They can direct viewers to your website so they can read an article or take advantage of a promotion.
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While they might not attract many new website visitors, these might be an effective approach to attract customers who are already familiar with you, promotional emails are also a category of email that draw attention to particular discounts or events. Promotional emails can also be used to highlight recently posted films, services, or goods.
  1. Increase your backlinks from reliable sources

Backlinks, also known as inbound links, are links that go to a certain page on your own website from those on other websites. Your chance of ranking better on search engines increases as you acquire more high-quality backlinks. This is because backlinks increase the authority of your website and let search engines know how well-liked it is by consumers. A trustworthy website is required for backlinks; otherwise, the reverse result could happen.
  1. Maintain active social media accounts

Social media plays a big role in luring customers. Here are a few ways you should utilize it.
  • Post content across all of your social media platforms (blogs, e-books, white papers, infographics, videos, etc.)
  • Respond to followers’ comments, repost their content, and tag them in your posts to engage with them.
  • Use appropriate hashtags.
  • Whenever new content is published, update the link in your bio to promote it.
  • Change the cover photo to highlight fresh content and tag any relevant influencers.
  • To get visitors to click the link to the material, include alluring details from it.
  • Respond to inquiries from other people and include connections to your stuff.
The suggestions above are concisely expressed if you’ve been looking for ways to increase website traffic; nonetheless, results only come from putting them into practice. Featured Image Source: iStats
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This article was first published on 12th October 2022


Chidiogo Shalom Akaelu holds a degree in English and Literary Studies, from the University of Nigeria. She is a freelance writer, editor and founder of Loana Press, a budding online publishing outlet.

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