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Small business owners are often faced with the daily task of drafting proposals, meeting with clients, checking emails and administration tasks, etc such that it is easy for them to become overwhelmed and exhausted. Fortunately, advances in technology, software, and apps mean that there are a great number of digital tools ready to help them streamline their business and make work less stressful.

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Digital tools save time, allowing SMEs to focus on important things. With many business tools available, how will SMEs owners know the best tools that will be most effective in their business?

In this article, here are some recommendations for tools that will help make SME management easier.

Project management software: These tools allow business owners to digitally track their activities, appointments, and deadlines instead of doing it manually. They also create automatic reminders for future events, tasks, and details. Moreover, these tools can send similar reminders to team members so everyone knows precisely what’s expected of them and by when. Quabbly is a Nigerian platform that develops an internal process management app and automation tools for businesses. SMEs can also make use of cloud appears for their business processes.

Digital email marketing systems: This helps to keep business email subscribers updated on the latest happenings of a business and any special offers or promotions they are running. These tools help auto-generate a regular email newsletter for social networks, so SMEs don’t need to make them on their own. Digital Square Ltd, Rekates media, OptmizeSEO, Adhubbing, etc are some of the email marketing companies in Nigeria.

CRM software: This is an essential business tool for SMEs. It’s used to track, manage, and measure customer relationships and outreach. It tells businesses who are receiving, opening, reading emails, and visiting their website.CRM tools analyze the data they gather to offer SMEs regular relationship “temperature checks” and can recommend the next steps for engaging customers. Oracle CRM Nigeria is a recommended platform for all customer relationships management.

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HR management/ payroll management tools: Only a handful of small businesses can afford to hire a dedicated or even a part-time human resources administrator. HR management software tools take care of everything from payroll and shift scheduling to distributing important company announcements. Earnipay and paydayNG are strongly recommended.

Online accounting software: This is for accounting or bookkeeping. It takes care of income and expenses tracking, invoicing, expense claims, and generating the documentation required for your tax returns. Bento Africa and kippa are highly recommended.

Communication and collaboration tools: As a business grows, relying on email and old-fashioned telephone calls can slow down business processes. Modern digital communication and collaboration tools allow for instant chatting and file sharing. Tools like Microsoft teams and zoom aid in conducting meetings while WhatsApp assists in instant messaging.

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Website monitoring tools: The website is the front door of any business and should be monitored to know who is visiting it and which parts of it they are enjoying the most (and least) traffic. Website monitoring tools give you these insights so that you can make the necessary adjustments and improvements. Google Analytics is widely used by small business owners to monitor their websites.

Data backup: It is easy to accidentally delete or corrupt software as a service application data. Software conflicts and scammers can cause major disruptions. Backup software gives SMEsfull control and immediate access to their critical business data. If a business loses its data, it can restore data in a few clicks. Rewind is favoured by business owners who are concerned about the risk of losing their critical data.

This list of business tools for SMEs isn’t exhaustive. The size of the business, its maturity, the industry in which it operates, and its budget will naturally influence which digital tools to be adopted. However, the value you will gain from these tools through their ability to automate away much of the time and effort involved in mundane tasks can’t be understated.

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This article was first published on 23rd April 2022


I am an accomplished content creator and recently delved into technical writing. I enjoy using my skills to contribute to the exciting technological advances and create awareness of evolving technological trends in Nigeria.

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