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  In the overall marketing plan of every company, trade shows play a vital role. How else do you get to meet a high number of prospects in one gathering, if not for trade shows? A trade show can be referred to as a face-to-face event where businesses get to exhibit some of their finest products in stock.
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This is a great way to pull customers since interested attendees are more likely to make purchases right away. They get to see the products in reality and evaluate if it matches what they require. It is different from the perception online. Trade shows help to avoid “what I ordered vs what I got”, as prospects check out the items in real life.  The entire process of going through a trade show could seem like a whole lot. However, in this article, I will give you some tips you could apply that will help you achieve successful trade shows in no time. Stay with me.
  • Define your goals 

Although they go interchangeably, your goal could be to either achieve brand awareness, lead generation or massive sales. Nonetheless, you must define exactly what your core goals are and your strategic action plan to achieve these goals. Knowing this will help you map out the entire trade show. 
  • Choose the right show

There are a number of trade shows and fairs available in Nigeria. These fairs give businesses the opportunity to come to exhibit their products and show what they have to offer. It is important that you choose a niche-specific trade show.
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This is because, you wouldn’t want to be all over the place, trying to sell to just anybody. That’s why you should have your target audience in mind, and depending on what you sell, you can then choose which shows your target audience will be likely to attend. It saves you so much stress. 
  • Draw a budget 

No one desires to build a house or do anything else at all, without first counting the Determine how much you are willing to spend on the trade show. This will include money for your rented exhibition space, promotional materials, logistics, and other things you’d need money for. Draw a proper budget that will accommodate these factors.  
  • Choose the right staff and train them well 

Inasmuch as your promotional materials could be on the flick, and your visual branding on point, if you do not have the right staff strength, your trade show could turn into a nightmare.
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Depending on the size of your brand and your exhibition, you need staff members that are knowledgeable, friendly and attentive to the needs of prospects. They are essentially the face of your exhibition. They should be properly educated on the goals and objectives of the trade show, and be informed on what to do to drive the results. They should also be able to take up a positive initiative to achieve those goals. 
  • Be engaging 

At a trade show or trade fair, there are numerous companies that are also there to make exhibitions. Many of them will be your competitors. Why will prospects be attracted to your stand? You need to put in measures to capture and retain their interest. This could be done by hosting a contest, having a prize wheel, hosting games, organizing product demos and having a refreshment lounge.  I hope you’ve grabbed one or two things from these tips. I believe you will not stop at that but will put them into practice, and see the rewards in the long haul.  Featured Image Source: Brandwatch
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This article was first published on 20th October 2022


Chidiogo Shalom Akaelu holds a degree in English and Literary Studies, from the University of Nigeria. She is a freelance writer, editor and founder of Loana Press, a budding online publishing outlet.

Comments (1)

One thought on “Tips To Achieveing Successful Trade Shows ”

  • I’m writing on this topic these days, bitcoincasino, but I have stopped writing because there is no reference material. Then I accidentally found your article. I can refer to a variety of materials, so I think the work I was preparing will work! Thank you for your efforts.

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